Logos and Typface, a loving relationship!

Garamound...is another font that impresses me. It has an elegance and class like no other typeface and to me seems timeless. According to my research Garamound, or Adobe garamound as it is known today, originated in France and was created for King Francis in the 16th century. The typeface was a success then and still is today. It can be found in text books, brand logos, such as Tiffany and Co. (below) and is used as the typeface in some Harry Potter books.

Like Helvetica, Garamound has been influential and maintained a certain standard because of its clever design. Fonts need to be able to draw the viewer to it. Create interest before the consumer or viewer even knows what the font represents. Standing outside Tiffany's in NYC, one cannot help but stand up straight and double check their credit limit and balance before entering the store. The font just as much the hoopla that surround the brand is what does this. It sets a standard and creates a feeling or emotion.

The iconic Chanel logo and typeface used for the brands identity has become synonymous with elegance, wealth and elitism as well a standard for the fashion community. The Logo was designed by Chanel's creator Gabrielle "Coco" Chanel in 1925 and has remained the same ever since. Because of it's clever design with the overlapping double 'C' it has endured for almost 100 years and is one of the most recognizable symbols in the world.

For me the Chanel logo draws me in. It is so simple and the color scheme of black and white might seem boring to some, but it is clear, concise and to the point. It is elegant and tasteful. The font used for the brand is actually a custom drawn font. It was probably made for Madame Chanel and pushes this idea of exclusivity and elitism that the brand enforces. However, I did discover that the font is similar to a font known as "SF New Republic" which is available for purchase on the website Dafont.com. To me the a great design can make or break a company and in this case Chanel the brand owes as much credit the logo as it does the fine garments and accessories it produces.

According to the website LogoBlog the typeface or font used in the logo design for Coca Cola is known as Spencerian Script. This font was created in the late 19th century and was the dominant form of formal handwriting of the time. The design of the font and colors chosen were meant to entice a younger generation of consumers and exemplify the "youthful exuberance of America." It is also interesting to note that the logo has never been altered from it's original design, making it possibly in my and other's opinions, the greatest design ever.

What I like about the font is that it does exactly what the Coke brand wants it to do. It draws the consumer to the product with it's use of color and the soft flow of the font itself seems easy and relaxed. The brand owes much of it's success to the design of this this logo, Coke has become ingrained into the minds of Americans and people all around the world as the Best possible choice when deciding which soft drink to choose, Pepsi or Coke? The answer is always COKE!!!