World of Fonts - Angela

American Typewriter

The first font I chose to explore is American Typewriter. I chose to start with this font because the typewriter was one of the earliest styles of typeface. American Typewriter was created in 1974 by Joel Kaden and Tony Stan for the International Typeface Corporation. It was created to mimic the patented Typewriter font in form and monospacing. This begins the way typefaces have been shaped over time and what their uses are. The American Typerwriter is the perfect font for novels because it is easy to read and gives the look and feel of being typed with an actual typewriter. To me, the American Typewriter has a traditional and comfortable look.

http://en.wikipedia.org/wiki/American_Typewriter

Google:Images 

Waltography

Over time fonts have changed drastically. For the last several years, companies will patent or create a typeface that will identify their product and become an excellent source of branding. Disney has the perfect example of a signature font. Walt’s signature has become its own font, the Waltograph. Anything could be spelled out in Waltograph and just about anyone on the planet would relate it to Disney. The font has become an icon for the company and helps people to relate the text to the positive image Disney has made for itself. I really enjoy the curve of the lines and the ease of hand in this font. I’ve been impressed with Disney movies and theme parks, so it Google: Images                             creates an emotional response for me, a childlike feeling of joy.

www.dafont.com

Geneva

Geneva is a san-serif typeface design specifically for Apple Computer. This TrueType font was created by Susan Kare. With Geneva’s clean lines and generous curve it can easily be compared to the famous typeface Helvetica, although Helvetica is slightly more round and more narrow. Geneva feels almost boring to me, in plain context but I like the roundness of the letters. It would be great for a short, bold, statements because it makes such a solid impact. It also works in a non-bias way for legal documents.

Google: Images

http://en.wikipedia.org/wiki/Geneva_(typeface)